"Don't push people to where you want to be; meet them where they are.”
— Meghan Keaney Anderson
Episode #7: Quick Show Notes
As we continue to navigate a global crisis, it's not business as usual.
Many people are hurting. Anxious. Disoriented.
The on-going economic uncertainty, civil unrest, and turmoil are directly or indirectly affecting everyone. That's why as business owners, entrepreneurs, and companies, we have to be flexible and adaptable.
Empathy and emotional intelligence are key during these times so that we meet our audiences where they are with content that prioritizes helping over making a sale.
In this episode, I share 3 core content pillars to consider creating during a time of crisis.
1. HUMAN
Now more than ever with all the digitalization, lockdowns, and reduced social contact, your audience needs to connect with the human side of your brand or company.
2. HELPFUL
People are hurting, disoriented and anxious about the future. Share content that supports people professionally and personally helping them get through this crisis.
3. HYBRID
Create a variety with entertaining, educative, inspiring, and informative content. Use the 80/20 rule - 80% value, 20% sales.
Are you ready to create a content strategy that serves your audience and builds your brand during this crisis? I'm here to help.
Let's schedule a complimentary 15-minute consultation to talk about your
brand's needs and objectives.
Contact me today.
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