Content Ideas During a Crisis

 "Don't push people to where you want to be; meet them where they are.”

— Meghan Keaney Anderson

 



 

Episode #7: Quick Show Notes

 

As we continue to navigate a global crisis, it's not business as usual.

 

Many people are hurting. Anxious. Disoriented.

 

The on-going economic uncertainty, civil unrest, and turmoil are directly or indirectly affecting everyone. That's why as business owners, entrepreneurs, and companies, we have to be flexible and adaptable. 

 

Empathy and emotional intelligence are key during these times so that we meet our audiences where they are with content that prioritizes helping over making a sale.

 

In this episode, I share 3 core content pillars to consider creating during a time of crisis. 

 

1. HUMAN 

Now more than ever with all the digitalization, lockdowns, and reduced social contact, your audience needs to connect with the human side of your brand or company.

 

 

2. HELPFUL 

People are hurting, disoriented and anxious about the future. Share content that supports people professionally and personally helping them get through this crisis.

 

 

3. HYBRID

Create a variety with entertaining, educative, inspiring, and informative content. Use the 80/20 rule - 80% value, 20% sales. 

 


 

 Are you ready to create a content strategy that serves your audience and builds your brand during this crisis? I'm here to help.

 

Let's schedule a complimentary 15-minute consultation to talk about your

brand's needs and objectives.

Contact me today. 

 

 

 

  

 

Recommended resources related to this episode

 

Get exclusive subscriber content when you download this FREE 7-page checklist. Click the image to request yours.

 

Get excerpts from my upcoming book, download this FREE 10-page guide. Click the image to request yours.

 



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