“Social Media is about the people!
Not about your business. Provide for the people and the people will provide for you."
- Matt Goulart
We human beings can be a peculiar bunch. We like buying but we hate being sold to. Savvy marketers know marketing is NOT about constantly pushing your products or services into peoples faces with "Buy My Stuff"! posts. Instead of attracting them, too much selling simply repels your potential and existing customers.
Marketing is about adding value to your audience with content that lets them get to know, like and trust you. The key is to give, give and give some more before asking for the sale. Especially when it comes to marketing on the internet.
But in the age of digitalisation, it's easy for entrepreneurs and companies to view social media as one huge advertising billboard, forgetting the word is SOCIAL media, not SALES media. This could be the reason the ROI is not happening.
Here are 3 tips of what to do instead:
1) Reassess your social media objectives.
Based on your target audience, reassess your social media objectives. What do you want to achieve with social media and how does that benefit your target audience? Do you want your posts to create awareness and build your brand, engage and educate your audience, or generate leads and boost sales?
2) Create a strategic content plan.
Set short and long-term goals then based on your bottom line, create a strategic content plan, at least 30 days in advance. Having clear goals and a plan in place avoids inconsistency, haphazard activity and staring at a blank screen wondering what to post today. A content planner like this FREE template will make creating content easy. You'll save time and grow your audience faster.
3) Using the 80/20 rule, post a variety of content.
The 80/20 rule means you posts 80% value-adding content (educational, entertaining, informative, inspiring) and 20% sales. To create a variety of posts that add value to your readers, use a planner with content that attracts and engages your audience. For ideas and prompts, download your 30-Day Template as a FREE BONUS here.
Try the above tips, track your results and optimze accordingly. Social media is a dynamic, ever-changing landscape. Observe the trends, use data and insights to do more of what works for your brand and your audience. When done the right way social media works, add consistency and you will see the ROI. Return on Interaction.
For advanced strategies and support implementing the above tips, hire me as a consultant to do a social media content audit, then create a strategy that attracts your audience, builds your brand, and closes prospects. Contact me and let's optimize your marketing with social media content that adds value to your audience.
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