Hi and thanks for stopping by to learn more about me; (Nancy Gathecha) a Kenyan, born and raised in Africa, and currently based in Germany. When I was young, I wanted to be an air hostess, a nurse or fashion designer. I studied design, moved to Europe and worked in the fashion industry as a sales rep. I left employment following a back injury and after recovering followed my passion for reading and opened a physical bookshop in Bonn, Germany. A book lovers' heaven is owning a bookshop - for more than five years I was one of my best customers.
But then e-commerce and Amazon became competitors I couldn't keep up with. Armed with an "If you can't beat them join them" attitude, I wrote and published my first book, closed the bookshop and ventured into the online space in 2007 when the recession hit. Later I started another business and opened a fashion store in Kenya. It failed after three years so I reinvented myself again. I became a certified coach and also worked as a freelancer in the social studies and market research field. Since 2007 I've been building my business online as it continues to evolve to date.
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Described by others as a creative change catalyst who sees the big picture and thinks outside the box, I enjoy working with people and digital media. My acquired hands-on marketing experience and soft-skills come from owning off and online businesses as well as working in Germany as a freelancer in the market research and social studies industry. I worked on English and German B2B and B2C projects and referrals are available upon request.
Using my ABC signature system with social media, email and multi-media content, I will show your company how to leverage the internet to attract new audiences and build trust with leads, so they convert to loyal customers and brand ambassadors.
I'm currently based in Bonn, the town where Beethoven the composer was born. When I'm not consulting on digital marketing, I'm indulging in self-care or coaching/creating content on personal development which I'm passionate about!
Now that you know a bit about me, I'm curious about you. What are the content marketing needs of your brand?
Feel free to contact me here and let's talk about your brands' objectives.
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