"The first thing you need to decide when you build your blog is what you want to accomplish
with it, and what it can do if successful.” - Ron Dawson
- Organic reach is better than social media where visibility is limited based on algorithims.
- Your website is your own real estate on the web where the content you share is evergreen.
- A well-written optimized post will improve your SEO, get email subscribers and boost sales.
- Your content showcases your expertice, making you a source of information in your industry.
- It's a crucial touch point in your buyers' journey educating them and increasing with the know, like and trust factor.
- Blogs are great for nurturing leads with rich content and converting prospects with multimedia like webinars.
- Brands with blogs bring in new consumers who may otherwise not have heard of the business.
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