7 Top Benefits of Business Blogging



"The first thing you need to decide when you build your blog is what you want to accomplish

with it, and what it can do if successful.” - Ron Dawson


  1. Organic reach is better than social media where visibility is limited based on algorithims.
  2. Your website is your own real estate on the web where the content you share is evergreen.
  3. A well-written optimized post will improve your SEO, get email subscribers and boost sales.
  4. Your content showcases your expertice, making you a source of information in your industry.
  5. It's a crucial touch point in your buyers' journey educating them and increasing with the know, like and trust factor.
  6. Blogs are great for nurturing leads with rich content and converting prospects with multimedia like webinars.
  7. Brands with blogs bring in new consumers who may otherwise not have heard of the business.


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