3.6 billion people, which is half of the world's population are now on the internet as of 2018. As technology continues to advance and consumer habits evolve, companies and organisations that don't have an optimised online presence are making a fatal mistake.
The internet has completely revolutionised the way business is done. Compared to traditional marketing like TV, radio, billboards and yellow pages, today with digital media brands can quickly reach a wider global audience with less overheads. That's why digital marketing should be an essential component of a company's overall business model.
Digital marketing is any form of marketing that exists online. This broad term has many strategies, but one thing every strategy should be designed to do is increase website traffic. The more people visit a website, the more exposure the company's products and services get. With processes and sales funnels, the exposure translates to increased revenue.
Because generating traffic is the life and blood of digital marketing, to be found by their audiences and achieve the desired results, companies have to implement various methods like SEO, SEA, and content distribution. That's where I come in.
With digital content marketing strategies like social media, email and multi-media, I will show your company how to leverage the power of the internet to increase revenue. Using my signature A.B.C System, I consult and train on how to:
Social media users grew by 202 million between April 2018 and April 2019 Create engaging content that attracts your target audience, grows followers and generates leads. I show your team how to optimize profiles and develop a social media content strategy.
Most people are not ready to buy when they first see your content. Add value, build trust, and nurture the consumer-company relationship with email campaigns. I show your team how to use landing pages and opt-in forms to capture leads.
Consumers need multiple touch-points before making a purchasing decision. That's why I show your team how to optimize your buyer's journey using multi-media sales funnels that convert prospects and turn your consumers into loyal brand ambassadors.